

W
SERVICES
e develop and deploy strategic PR initiatives that break through the noise and drive meaningful media messaging for clients. We will work with your team to build stories that feel timely and aligned with bigger conversations happening in the media, prioritizing thoughtful media outreach that develops meaningful reporter relationships. Our PR services are designed to build credibility, increase visibility, and create lasting momentum.
Every media relations initiative starts with defining the news angle: what the story is, where it fits, and why it’s relevant right now. This means identifying the strongest entry point into the conversation, whether that’s data storytelling, a trend tie-in, a seasonal moment, a founder story, or a broader cultural conversation.
Our work has secured a variety of top-tier media coverage including: USA Today, Forbes, People, Real Simple, STAT, BuzzFeed, Mashable, Time Out, Inc., Reader’s Digest, New York Post, among many others!
Check out our client’s latest media features on our LinkedIn Page!
Media relations
Tailored media lists
Founder/executive visibility
Placing guest articles
PR for answer/engine optimization
Press release development and writing
PR Launch support
Founder/executive visibility
Media advisories
Researching, pitching and coordinating podcast appearance
Story angle creation & media pitch development
Thought leadership positioning
Expert positioning
Media kits
Beyond public relations, our team can assist with:
Website editing, management, and maintenance
Web page optimization
Managing publishing workflows
Website hosting platform management
CLIENTS IN THE NEWS
A
ABOUT ME
Allyson is a seasoned PR professional with 20+ years of industry experience across both PR agencies and in-house companies. She specializes in media relations that builds brand awareness through the media target audiences are actively consuming. Her industry experience ranges from healthcare, health & wellness, travel, book publishing and food- just to name a few!
Allyson has built brands and product awareness through the media from the ground up as the first PR hire for a number of startups and now leads her own PR consulting firm. She has the ability to creatively think out of the box to achieve media exposure across various types of media platforms including: online, print, broadcast, audio and search.
Allyson holds a MS in Public Relations and Corporate Communications from New York University and a BA in Communications from Marymount Manhattan College.
She is an adjunct professor at her alma mater, Marymount Manhattan College (now Northeastern NYC).
Connect with Allyson on LinkedIn
Check out Allyson featured in Business Insider
















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