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SERVICES
Need public relations help, but can't afford a full-time dedicated resource or have PR agencies not worked out for you? I am here to help!
I can work with your team to create press releases, media advisories, media fact sheets, media lists and any other PR related needs you might have. I am a seasoned PR professional with more than 12 years of industry experience across both agencies and in-house companies. My industry experience ranges from healthcare, health & wellness, food & beverage, travel, and nonprofits.
My work has secured a variety of top-tier media coverage including: The New York Times; The Wall Street Journal; Financial Times; TODAY Show; Dr. Oz; USA Today; Boston Globe; Yahoo!; Cosmopolitan; Harper's Bazaar; Fast Company; Seventeen; WWD; ESPN; Men's Health; Bon Appetit; among many others.
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ABOUT ME
Allyson is a seasoned public relations professional with 20+ years of industry experience. She specializes in media relations that builds brand awareness through the media target audiences are actively consuming. She develops strategic PR initiatives that break through the noise and drive meaningful media messaging for clients. She works with clients to build stories that feel timely and aligned with bigger conversations happening in the media, prioritizing thoughtful outreach that develops meaningful reporter relationships.
Every media relations initiative starts with defining the news angle: what the story is, where it fits, and why it’s relevant right now. This means identifying the strongest entry point into the conversation, whether that’s content/data storytelling, a trend tie-in, a seasonal moment, a founder story, or a broader cultural conversation.
Our work has secured a variety of top-tier media coverage including: USA Today, Forbes, People, Real Simple, STAT, BuzzFeed, Mashable, Time Out, Inc., Reader’s Digest, New York Post, among many others!
Media Relations
Press Releases
Influencer Marketing
CLIENTS
Who I Have Worked With
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